Funded by

Erasmus+, KA2

Information

Length: 2022-2025
Lead Partner: Municipality of Orust (SE)
Members Involved: SERN, Municipality of Imola(IT)
Other Partners: CARDET (CY), Municipality of Pforzheim (DE), Tendensor (SE), DURA (HR).
Priority Area:Digital Skills #DigitalizedCommunities

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Contacts

Ginevra Roli

Project Officer - SERN

BAS

Developing digital business attraction skills through continuing VET at work in the local public sector

About the project

Business attraction if understood and carried out properly, is a key element for the future of medium size municipalities.
The main challenge for these municipalities is not only promoting themselves as a place to visit (tourism and events) but also to become an attractive place where to work and invest.
In order to compete for new investments, the partners have identified the need to develop a range of new competences and skills among their employees; nurturing a competitive business climate, create tailor-made place value propositions and put together cross-functional teams with the necessary capabilities to attract and facilitate investments.

Objectives

The general objective of the BAS project is to raise the business attractiveness of the European cities through an up-skilling of staff of local authorities.

The specific objectives are:
1. To equip managers and civil servants from Municipalities with digital competencies in the field of business attraction
2. To exchange and identify innovative experiences on business attraction strategies among municipalities in Europe
3. To develop an online training module to help managers and civil servants.

Activities

The project foresees the following activities:

The development of the three main products of the project: the training needs mapping analysis, the toolbox on Business Attraction Management, an e-course fostering digital business attraction skills.
Six Transnational Project Meetings (3 of them virtual meetings) arranged approximately every 6 months, aimed at steering the project, supervising the implementation of the project, monitor the development of project results and assessing that project activities are carried out successfully and according to schedule.
One seminar in Sweden, aimed at assessing and evaluating the quality of the contents of the toolbox and the relevance it can have in different contexts.
Five Multiplier events in each of the countries aimed at presenting the project, increasing knowledge on business attraction and promoting the use of its project results, ensuring the sustainability of the project after its duration.

Results

The project developed three main project results:

Training needs mapping and analysis
Handbook on Business Attraction Management
E-course on Digital Business Attraction Skill

TRAINING NEEDS MAPPING AND ANALYSIS

A collection and analysis of the training needs of the target group. This result constitutes the baseline for the development of project results 2 and 3, since it defines the training needs and allows the development of tools that are fully tailored to the needs of the civil servants in the different countries.

HANDBOOK ON BUSINESS ATTRACTION MANAGEMENT

The handbook focuses on how to organize and manage the Business Attraction capabilities and how bring together different actors in attracting, welcoming and supporting investments.