Funded by

National funding from UPI

Information
  • Length: 2025-2026
  • Lead Partner: Parma Province
  • Members Involved: SERN, UPI Emilia-Romagna (IT)
  • Other Partners: Ufficio Scolastico Regionale per L’Emilia Romagna (IT), Prefettura – UTG di Parma (IT), Sezione Polizia Stradale Parma (IT)
  • Priority Area: #InclusiveCommunities #ActiveCitizenship
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Contacts
Federica Gravina
Project Officer - SERN

Strade Future

Strade Future: Youth and responsible mobilities

About the project

The project was created in response to observations regarding the occurrence of road accidents in the Parma province. The Province of Parma saw 1,434 road accidents in 2023, with 1,853 injuries and 24 deaths. 30.5% of the injured were between 5 and 29 years old, while among the 24 dead, 2 were young people between 14 and 23 years old. Globally, according to the OECD, road accidents are the leading cause of death for children and young adults between the ages of 5 and 29.  54.2% of traffic deaths in the Province of Parma involved vulnerable road users, i.e. pedestrians and drivers of bicycles, mopeds and motorcycles, underlining the urgency of targeted safety measures for this category.

Based on these numbers, the partners identified the need to drastically reduce accidents on the roads, especially among young people who are vulnerable road users. The partners found a need for awareness-raising campaigns tailored for young people in the region, focused especially on the relationship between road accidents and alcohol and drug usage. Crucially, the partners realized the need for insights from other European countries, as a part of training local province staff to reduce the number of road accidents. The Vision Zero perspective was found particularly relevant.

Objectives

The general objective of the project is: To reduce accidents caused by alcohol and drug use, with particular attention paid to young people up to the age of 20, considered vulnerable road users. Inspired by the Swedish Vision Zero model, the project aims to eliminate deaths and serious injuries through an integrated approach that combines education, prevention and interventions on infrastructure, promoting safer and more responsible mobility.

The project has three specific objectives:

  1. Train administrators and police forces with respect to intervention practices and strategies advanced road accident reduction and prevention inspired by the Swedish Vision model Zero.
  2. Activate educational, training and awareness-raising campaigns for young people, in particular young people, students belonging to high schools in the province of Parma
  3. Create a replicable model of intervention to promote safer and more sustainable mobility among young people.

Activities

The project aims to achieve its objectives through three main activities.

  1. The project will engage in training and capacity building of province, police, and school staff, through a transnational seminar where Swedish experts share their experiences with working with Vision Zero. In addition, Italian actors will be inspired through a study visit in Sweden, building on the insights from the seminar. Participants will also design an operative toolbox of Vision Zero strategies.
  2. An educational campaign will be designed, using innovative methods to reach young people in schools across the province. Five training events will be held in schools, in parallel with an online communication campaign.
  3. The project will engage in preventative work, facilitating local meetings where young people and other community members can discuss how to make the streets safer. The project will also install signs and other visual elements near schools and other areas where youth gather.


In parallel, the project will implement dissemination activities aiming at sharing insights and inspiration with other actors working with youth, alcohol and drugs, and traffic.

Results

The project will result in:

  1. At least 1,000 young people will be reached through educational campaigns, organising activities in upper secondary schools and using social media to amplify the message.
  2. 50 local operators, including administrators and police forces, will be trained on advanced prevention strategies inspired by the Vision Zero model.
  3. On the prevention front, it is estimated that there will be a 10% increase in night road checks in areas at risk and the installation of educational signs near schools and places of youth aggregation that will help to further raise awareness among young people and the community.
  4. Finally, a replicable model of intervention, which can be adopted in other Italian provinces, will be created.


The project will in the long term have a real impact on road accidents.  The project aims to achieve tangible and measurable results, aimed at improving road safety among young people. In particular, the number of road accidents related to alcohol and drug use is expected to decrease, with an estimated reduction of 5% compared to the previous year (70).

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Our objective is to increase cooperation among the
members of the network, between Italy and Sweden
and, more in general, the North and South of
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SERN - Sweden Emilia Romagna Network

Stradone Martiri della Libertà, 15 – 43123 Parma (PR) – Italy | C.F.: 91251370374
Tel: +39 0521686023 – Fax: +39 0521686023 – Website: www.sern.eu – Email: secretariat@sern.eu – PEC: secretariat@pec.sern.eu

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